Some words for the words maker

There's a good words put on the desktop of my friend, a line that I always use to encourage copywriters to begin their approach on their mind when they begin to make a writing.

"Always pretend that you're sitting besides a woman at a dinner party, and she asks you advice about which product she should buy and where to buy it. Give her facts, facts, and only facts. Try to make them interesting, fascinating if possible, and make it personal - never write to the crowd. Try to write from on human being to another human being in second person, singular. And try not to bore the poor woman to death, and make it as real and as personal as you possibly could."

The fact is: writing is not a hard job, but being a good writer is damn difficult.
Especially if you try harder to write. I have mentioned in my previous writing, some tips to write in a good way. May be now I will add one more advice.
Use your heart. Try to write from one heart to another. Make it as sincere as possible, make it as simple as possible, just like if you are talking with your heart. To your love one.
Make it as short as possible, as positive as possible, and as personal as it possibly could.
If you like, you could use your imagination and emotion, set the mood and situation as per the quote I mention above. Set the music. Set the heart. Set the mind.
And there you go.. and while you go.. one piece of advice: never let anything, I mean anything, disturb the process!
Good luck!