Please, never stop growing!

To admit that we are in this business means that we have to admit that the world is keep on growing and evolving. Sometimes revolving too. A lot of times, I encourage everyone I meet to not stop growing.
I said it with strong reason, because the world is not stopping. Your consumers are younger and younger with everyday passing by. Your clients are getting smarter. Your products are getting prettier and more efficient and more innovative. The only negative is we are getting older and slower.
If we are only able to keep up a bit with those that are presented in this world, how could we expect to catch up with all the losses that we should have?
Never stop because of anything, it's for your own sake. Never stop because of sentiments, emotions or feeling contented. Never. It will only break you and make you even slower.
Wake up everyday with the same eagerness, with the same curiosity, with the same efforts, with the same strong will to make it the best day you will ever have.
Have the will to close the day with some great surprise for yourself from what you could do.
We are the business where spirit, will and leadership is required.
We are demanded to create something new, innovate something better, and think out-of-the-box. Everyday. Every time a project comes in.
So, never stop growing!
Gave yourself everything you got, and I promise that you will not be dissapointed.
Remember: you never know what you can do, until you do it.
First thing you do is just to believe that you can do it.
Like Einstein, like Edison, like Columbus.
Like you.

Some words for the words maker

There's a good words put on the desktop of my friend, a line that I always use to encourage copywriters to begin their approach on their mind when they begin to make a writing.

"Always pretend that you're sitting besides a woman at a dinner party, and she asks you advice about which product she should buy and where to buy it. Give her facts, facts, and only facts. Try to make them interesting, fascinating if possible, and make it personal - never write to the crowd. Try to write from on human being to another human being in second person, singular. And try not to bore the poor woman to death, and make it as real and as personal as you possibly could."

The fact is: writing is not a hard job, but being a good writer is damn difficult.
Especially if you try harder to write. I have mentioned in my previous writing, some tips to write in a good way. May be now I will add one more advice.
Use your heart. Try to write from one heart to another. Make it as sincere as possible, make it as simple as possible, just like if you are talking with your heart. To your love one.
Make it as short as possible, as positive as possible, and as personal as it possibly could.
If you like, you could use your imagination and emotion, set the mood and situation as per the quote I mention above. Set the music. Set the heart. Set the mind.
And there you go.. and while you go.. one piece of advice: never let anything, I mean anything, disturb the process!
Good luck!