Please let me put a question in your mind for today: who are you? what are you actually doing in your job?
If some of you says: we create ads, then let me follow it up by asking: what is an ad actually? and ask yourself continuously until you find the end of it, the basic element of the question of what is actually you are doing. Hopefully you would find the core of the answer and understand the way your job works.
When I look at it my way.. in my very personal way, I think that I am actually an actor of life.
Sometimes, I write as a woman, then I should know the thought that a woman should produce, the feelings that they embrace, the character that they are building in life, the difficulties that they face, their preferences in their social circles. I'm still learning though..
Sometimes, I art direct an ad as a father, then I should know what is the meaning of a father, the priorities that they are making, the choices of life that they choose everyday, the language of life they choose to carry, the headache they face daily, the love they carry. I'm still learning too..
Sometimes, I become steve jobs, what would he be thinking if he put to face the similar situation? I become neil french, how should I solve the problem? I become jim aitchison, what will he see when he faces the same problems? I definitely still learning..
Be empathical, listen, see, understand every part of life as possible. Open your mind and heart to embrace every different part of life that require your learning. Beacuse life keeps on changing, keeps on evolving and we should keep up.
Find all the different point of view and make it your own library to use it when you need it.
Make sure you record every part of life.
Everything.
From the things that you think is not relating with you at all, until every great thoughts that I think you will not miss..
Be the observer, be the watcher, and when you work, be the actor..
Now, who are you?
Monday, April 13, 2009
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