Writing is the easiest most difficult job I know

I have to admit that I am not born as a copywriter and my career is not developed on copywriting. My career starts as an art director whom through time is forced to write by the situation and gain my own learning as what to write, where to start and what to do.

So, there, here's a little tips in my learning that I would like to share:

1. Writing is talking.
If you know how to talk properly, if you know how to speak out your mind in the most vivid and clearest way so others would respond as per what you expect, then you know how to write. Keep the writing in the talking way, and when you are writing always perceive it as if you are talking to the audience that you would like to do. It would make it simpler. Because talking is always simple. You can easily convert the problem as you talk.

2. Writing is reading.
If you can appreciate reading a good writing, then actually you can write a good writing. Just simply put your state of mental and mind as if you are reading a good material, not writing. So you could find a better mind and mental while you are writing. A focussed and great mental and mind condition is definitely a must while you are writing. Write like a good writer, write like inspired writer. Writing good need confidence, so have confidence.

3. Writing is not for yourself.
Put the ego aside. Never have it, it's really killing you and what you write. Unless, you are writing about your ego. Always be someone who as objective as you can to criticize your writing. Always be the reader. Always be the 3rd person. That way, you can always enjoy what you write as you would like it to be read. To be understood.

4. Writing is to inspire.
A good writer could inspire the reader to change his perception. Almost about everything. Have always the positive mental and point of view when you are writing. The mood and the set up is totally important because when the words are so inspiring, it could lift up every energy that the reader has to make your writing worth more. In simpler thoughts, a writer is kinda like a motivator.

5. Writing is to surprise.
Surprising element is great to be had in the writing. A little twist and turn when people reading your writing will keep the interest and mystery alive. It will not bore the reader. Because the biggest enemy of the reader is boredom and casuality. Don't enter into that trap. Focus your mind and think about some great ending or unexpected turns. Keep your writing alive.

6. Writing is to transfer a vision.
You cannot write anything without a vision. That's blabbering. Always know what to write before you write. How? Think about a general thought and ideas first before you write. Let it flow according to your mind. Do not stop. You stop when you are ready to analyze what you have write. With a vision you could achieve a sharper mind and thought about what actually you are going to give the reader. A vision is like an outline to your work and with a clear ideas.

7. Writing is a fun thing.
Create fun in it. Either witty jokes, witty thought, sharp argument, irony, hyperbola, etc. There's thousand way to write a thought. Find the fun way to approach your thought. Enjoy it. And share the enjoyment to others so they could got it the way it was expected.

8. Writing is finding who you are.
You are what your mind is. Never be somebody else. Everybody has their own way to write and share things they have in their life. Some has the ability to look and tell through detail. Some like the big thoughts. Some prefer to dance around. Some choose to shoot it straight. Some like to be precise. But choose who you are. Never be someone else.

Writing is great experience. To share what your mind has and be able to be perceived the way you want it to be. But remember, writing is a one way medium, the reader cannot argue about right or wrong, instead they choose to continue or stop. So always talk about the absolutivity and be objective, unless you are writing about something subjective that doesn't require argument.

Enjoy your writing. Find your path. Be a reader that write.