Still talking about Taste

If you have read about The Power of Taste, then this is the continuity, if not please refer first to my previous writing about The Power of Taste.

Now, if you have been able to switch your personality and turning on your courage and richness, well.. the next thing I want to say is about "being fine and looking for the finest".

It will be a journey to walk on and a never ending search, looking a better things and situations, assessing what is fine and not fine.

Being fine is all about looking at the detail. No product that is labelled the finest, has no perfect detail, so being absolutely detail is a must to become fine.

A question once appeared when I was sharing about my pattern of thinking while looking onto a problem. Say it is Mr.Tasik:" Do you mean that we have to know all the aspect of life and knowledge such as psychology, economy, macro and micro, sociology, media, brand, creativity and others to be able to solve the problem in the correct way? I am just graduated to be an art director, and here I am, an art director."

The answer is going back to the quest of your life. If you see life that way, then it will be it. That simple. If you are looking to be one of the best in this field, then I encourage you to learn more.

For me, life is a learning process. My learning is and will not be finished. I read everything in my sight, I try to understand every bit that happenning in this life, and my curiosity is that huge, I just need to fulfill it and learn from what other people know.

I may not have a degree on each of the subject, but I believe that you should know about the general matter, either it's about psychology, sociology, brand, economy, culture, and anything about this life.

Because I believe a brand is alive. And brand is exactly the same with human, because human relates to brand the same way human relates to each other. Human is looking for an inspiration, trust and likability through and to the brand.

So, we are not advertiser, we are not art director or copywriter or account executive or media planner or researcher, we are simply a problem solver to seek an answer on how could a certain brand (human) gain more likability and popularity to increase more trust and believability.

Back to taste again, the knowledge we have through all these aspects of life will enable us to connect the dots between the subjects to find the finest condition that needed to be achieve when we solve a problem.

Do you understand now, why taste is needed to be a huge part of skill for you to be in this business?

Another example: A food will not be called the finest if the cook cannot serve the food in a great taste. That would include the taste of the food, the taste of the presentation, the taste of the view when you sit on the table, the taste of language on the menu, the taste of the language of the waiter, the taste of their clothes. It's all about taste.

So how about your taste?