This earth is full of a lot of good things that if we can value that, it would be a such wonderful things that is available for us to enjoy and appreciate. But there is no 2 persons in this world would agree on all aspects of this world and life about what is the best of things that is available.
But everybody agree that diamond is precious stone. And everybody agree that mercedes benz is an excellent car. And nadine is pretty. And The Pakubuwono Residence is a luxury home to stay.
How can they be what they become?
Capitalism and the borjuis has created the difference from long time ago and from their power and money, they created a community and they choose the selected items of life to be categorized good or bad. The color they like, the things they collect, the food they prefer and the fashion they choose to wear, and the face they call pretty. They are the beginner, they are the innovator of lifestyle, the beginner of what we follow with in the name of taste.
The daring that they have in their heart to break all the rules and "society choosen path" is the cause of they power over the money that they have on their pocket, and with such condition they earn the power to say and the power of thought that they create for themselves to be different from the rest of the world of commoners.
They create what called taste. The power of difference. The power of good against bad.
Now, let's get back to us. Today the world has evolve into a place where good and bad has existed. But does it mean that we can only sit down and rest to what the world has offered? Or do we want to be the one who have the taste?
Does it mean we have to have the money to have the taste? Poor soul it is for the one who think such a condition. Poor soul.
The rule of this world is fortunately bigger and wider than our mind.
Taste is not related to how much money we have in our pocket and how much power we earn from the money we have in our pocket.
Taste is driven from the courage we have from our heart, the courage to innovate and become different and with the believe and experience we have of all the good things we ever taste in this life (either with eyes, ears, mind, lips, stories, and else) to create the believe in our heart to start a new different face of every thought and look and experience so everyone else could see.
Taste is driven because we are rich. But rich does not relate with money. Rich is a state of mind, rich is a self believe. A situation where we believe that we are full of something that make us someone not a no one. That we are better.
In simpler words, taste is a part of personality, value of life, and about how we act on life itself.
So, the learning of taste which are very important in creating a brand is:
1. Are you rich?
2. Do you believe you are better?
3. Do you have the courage to stand amongst the crowd and be judge that you are different?
4. Are you ready to share all your experience?
Make a change now. Start to be different. Begin with your taste.
A better taste will enable you creating a better layout, a better copy, a stronger concept, a more excellent idea, an innovation that makes you the one this industry is looking for.
I urge you all to begin to change your mind. Now.
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2 comments:
Dear Aceng,
beautiful words.. but are difficult to understand :(
Why don't you just say that "taste" is part of how you see life?
That taste is the courage to be different, to be youirself and what you believe?!
Sigh...
Got yer point, but I truly think that taste is so subjective. On one side, a man might tell a woman to change the idea of her taste, but on the other side, at the same time, it is revealed that what's good for the man might not suit her taste properly either.
So still I believe, every person's taste is different. As for this industry we live in, what to be delivered to the client would be the works based on the taste of the man on top (nor the CD or the AD).
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