Beginning a brainstorming

Usually a brainstorming a wild process, that consume hours of concentration, and a blind expectation towards where you might end.
You would not know and understand where the road of mind from the team will take you and usually you would just do what you can and pray that it is on the right track.
Hopefully the process of the review will end on some lime light of approval, at some point of the idea and you would say "sigh.. glad some things workout".. and if not it would be a big sigh...
Actually it wouldn't have to be that way.
Expectation is always mounted on the board, all the time.
Here, let me remind us all again: for whatever you are doing, big or small, get used to the habit of creating it as the biggest work of your life, and try to have the mentality of winning an award out of the job you are doing.
Again, big or small.
You used to walk, even blindfoldedly. You can do everything, if you have the habit of doing it.
So..
Always have a reference, a solid reference and a target, on each and everything that you do.
Before going into a brainstorming, dig up some references.
References such as: collection of award winning ads, the great competition ads, or some ads that make you thrilled and make you alive, because you want to do the ads.
Put it in your face.
Breath on it. Live on it. Dream on it.
If needed, make a poster on it, and stick it on the wall where you are brainstorming.
Remember: even a great idea would not be anything, when you are not nailing it right if you are not execute it correctly.
You are what you dream of and how strong you work on it.
You will be short, when you dream short, and work short.
So, pick up your mind.
Build your dream.
Have the most outrageous ideas and execution that might exercise your ability to create.
What is the use of your creativity when you are not exercising it and take a chance on how you would grow?